There is globally increasing awareness of the multiple health benefits of keeping fit, but most people are just not doing so. Some don’t have the time, while traveling to the gym seems tedious to many others.
Personal training services are enjoying a booming demand because they provide a convenient way for people to get one-on-one fitness training under the supervision of fitness experts. This explains why many personal training service providers set up their equipment in the home of the owner, or travel to the homes of their clients.
If you are a stickler for fitness and have a passion for helping others achieve their fitness goals and ultimately live longer and healthier, then you should consider starting a personal training business. This business can be fun and rewarding, and it can fetch you huge profits in the long term. Without wasting time, i advice you read the following guidelines to understand how to start your own personal training business.
Starting a Personal Training Business at Home – Sample Business Plan Template
1. Conduct market research
Since many factors about your business will be dictated by the market around you, you will need to research the market extensively in order to plan how to successfully start and run your personal training business.
Find out which category of people is dominant in your neighborhood or locality. Are they stay-at-home moms? Or seniors? Or busy people? Figuring this out will help you cater to the right niche. While there is no rule against targeting multiple markets, it is recommended that you stick with one market from the start and then expand as time goes.
You also need to find out if there are similar businesses in your area. If there are any, then you will need to study them to know the specific services they render. This will help you brainstorm for unique ideas and improve on areas where others are weak.
2. Decide on your services
It is important that you figure out the type of training services you will render based on your target market as well as your skills and experience. Examples of specific training services include Yoga training, bodybuilding, weight loss training, training for specific sports, and so on. You must pick fitness training services in which you have a solid background and interest. This is necessary so that you will enjoy what you do.
3. Write a business plan
Every business—small or big—requires a plan, which is necessary to avoid failure. Although developing a business plan might not necessarily guarantee the success of your business, not having one is certainly a shortcut to failure.
Your business plan will detail the goals and objectives of your business and how you will achieve them with time, required startup costs, projected earnings, market analysis and information on the competition, marketing strategies and unique selling points, and other vital information about your business.
4. Get certified
Before you start your personal training service, you need to obtain certification in personal fitness training. You can start by finding out about reputable institutions in your state or country offering this. While certification may not be a prerequisite for starting the business in some countries, being certified will earn you credibility, provide networking opportunities, and help you land more clients than those without certification. You definitely cannot start a personal training business without first becoming a personal trainer; unless of course, you intend hiring personal training experts to do the dirty work.
5. Do your paperwork
You need to contact the appropriate agency in your state or country to find out the requirements for starting a personal training business, such as licenses and permits. Also, you should find out the tax obligations to be fulfilled by anyone in the business. And, most importantly, you must fulfill all these requirements to avoid running into problems.
Business name registration and drafting rates and policies for your business are other forms of paperwork that you must complete during the process of starting your personal training business.
6. Buy the needed equipment
The equipment you will need depends on the type of training services you will render. For example, the equipment for Yoga training are different from those required for bodybuilding. So, you must ensure that you buy the relevant equipment. More importantly, you should invest high quality equipment as they will be worth their price in the long run. You don’t want to spend extra costs on repair and maintaining substandard equipment.
7. Market your business
Set up a small website or blog for highlighting your personal training services and contact information. Create social media accounts for engaging with potential clients, and contact other businesses also cater to your target market and ask them for referrals.
In addition, you should advertise in your local newspaper and in magazines often read by your target market. Also consider offering compelling discounts to the first set of clients, as this will prompt some people to try out your services.
0 Comments