7 Steps To Become a Corporate Training Company

If you are interested in empowering workers to learn new skills or to motivate them to achieve corporate goals, if you have appreciable years of experience in a particular field, then you should consider starting your own corporate training company. The truth is that the demand for competent corporate trainers by organizations is once again on the increase after the global economic meltdown that saw the reduction of training budget by most corporate organizations.
Starting your own corporate training company requires that you would have gotten some level of exposure in the industry before you can successfully launch yours. Most people who set out to launch their own corporate training companies are majorly people who have worked in the Human Resources Department of an organization (Training Unit or Learning and Development Unit). But, if you are a professional public speaker who has mastered the art of public speaking, you can as well start your own corporate training company. The bottom line is that you must be conversant with the training need of corporate organizations.
Starting a corporate training business is one of those businesses that an individual can start from the comfort of his or her home; the business is not capital intensive and it is indeed a profitable venture especially if you secure a mouth watering training deal with a multinational or a government agency.
Now let us quickly go through some of the proven steps you can follow to successfully launch your corporate training company from the scratch and then grow it to become an international brand;

Starting a Corporate Training Company – Sample Business Plan Template

1. Choose an Area of Specialization
Have you ever heard the line ‘Jack of all trades and master of none’? Well, As a trainer, you would not want to be a jack of all trade and a master of none because you won’t be taken seriously in the industry. So, if your intention is to start a training company that will be in high demand, then you must choose an area of specialization. There are several areas you can narrow down your training company to; it could be customer’s service, it could be soft skills, it could on project management, it could be on technical skills or any area of your strength. The important thing is to choose a niche that your training company will be known for.
2. Acquire Experience and Professional Certifications
Once you have been able to choose a niche that your training company will be known for, the next thing to do is to acquire relevant experience in that regard and also to acquire professional certifications. The truth is that potential clients will take you seriously if your professional profile is loaded with relevant training experience and professional certifications. No organization would want to commit their training program to a rookie; they will always prefer a trainer with good training pedigree et al. You can go online to search for all the certifications and trainings needed in your area of specialization and then apply to take the trainings, write the professional exams and then obtain your professional certifications and license.
3. Draw up a Business Plan
No doubt you will need a workable business plan to effectively start and manage your corporate training company. Therefore, endeavor to sit down and draft a business plan that can pass reality check. Parts of what your business plan should cover are; how to source for training contracts, how to package and sell your business modules, and your vision and your goals et al.
4. Register Your Business
The fact that your business involves working with or working for corporate clients makes it mandatory to legally register the business with the corporate affairs commission of your country. Once you are through with registering your corporate training company, you should apply and obtain your Tax Payer’s ID and also open a corporate account for the business. It is important to note that the name you choose for your company can go a long way to create perceptions in the heart of people; so ensure that you choose a name that depicts the type of business you are into and the quality of service you will offer.
5. Rent or Lease a Decent Office Space
Although, you can run this type of business from the comfort of your home especially if you are just starting out, but it is nice to rent or lease a decent office space if you have enough cash to do so. Some corporate clients feel comfortable when they know you operate your business away from your home. So, if you intend renting an office space, make sure that the office is located in a decent environment and it is easy to locate. If you don’t have enough cash to rent an office space and your house is not ideal to run this type of business, then you should share office space with someone. Just talk to a realtor and they will help you get an office space that fits your budget.
6. Develop Unique and Customized Training Modules
As a corporate training company, your major selling point is the uniqueness of your training modules. If your training is just like any other training out there, you will have to put in more effort to market the training. So what you need to do in order to have a competitive advantage in the market place, is to develop unique and customized training modules geared towards specific industries et al. The rule of thumb is to ensure that you work with your clients to develop unique training modules that will fit into their budget and plans.
7. Market and Promote Your Business
There are several ways you can market your corporate training company. First you just have to define the industry that need your training and then prepare and submit training proposals to the companies you have listed under the industry. You can as well launch a corporate website to market your training programs.

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