Herbal body care is all about taking care of the body with natural herbs and spices; most people prefer to make use of herbs to take care of their skin because they know that natural herbs contains less chemicals than the creams and lotions we have in the market.
With the number of people inclining more to the use of natural herbs for body care and treatment, starting an herbal body care company is a profitable business that can fetch you high returns on your capital. The focus of this write up is to teach you steps to follow in order to start up your own herbal body care company.
Who Can Start a Herbal Body Care Company?
- Anybody Who Has a Thing for Herbs-: If you can identify different types of herbs, their health benefits and how to combine more than one herb together to make a new mixture or produce a beautiful combination, then this business is for you.
- Anybody Who Has Some Cash to Spare As Capital-: If you have some cash stashed up in a saving bank account, and you are thinking or a good profitable business to invest in, then the herbal body care business is for you.
- Anybody Who Has Creativity for Packaging-: Can you creatively design and package a product in such a way that it will look appealing to anybody that sees it? If YES, then this type of business is for you because as much packaging is required in the business. If you can be creative with packaging and don’t know about herbs and its combination, you may want to partner with someone that knows about popular herbs like aloe, papaya and pomegranate to start up an herbal body care business.
Starting a Herbal Body Care Company – Sample Business Plan Template
1. Choose the Aspect of Body Care to Specialize In-: There are different aspects of body care business; there is the massage, skincare, body waxing or aromatherapy aspects; you need to choose one or two to focus on. You can spread your tentacles to other aspects as you make success.
2. Take Some Body Care Related Courses-: No matter how good you are with herbs, you still need to take professional courses on general body care and herbal body care in particular. There are many body care courses available for your both offline and on the internet to help sharpen your knowledge of body care industry and product creation. You can also take some business related courses to get knowledge of how to run your business.
3. Production Creation-: First and foremost, you need to research on the product you want to produce. It may involve a lot of testing and modification as you go on before you get your final choice of products. After you have made a sample of what your final product will look like, you have two choices on how you can go about productions.
First, you can buy all the machineries and raw materials needed for the production and produce the products in mass quantity from the scratch or secondly, you can find a good cosmetics company and send them the final sample of your products for them to mass produce it, so that your company can handle the final packaging.
Either of the choices mentioned above is good but to me, you will save time and extra cost by subletting the contract to another company to handle the production. Remember to get certifications for your body care products from the association that is in charge of it. It will help to increase the products credibility and trust from consumers.
4. Packaging-: I have always believed that the way you package your products or even services will determine how the customers see the products. A good packaging can make a customer purchase a bad product; but you know that if your product is not good, that customer will definitely not patronize the product again. But the point am emphasizing is on the packaging. Make your product look as creative and attractive as possible, in such a way that it will rouse the curiosity of any customer that picks up the product to know what is really inside.
5. Marketing and Advertising–: If you are running a direct sales company, then it will be easier for you to introduce your body care products into the market and make sales since you already have a network of sales persons who are ready to sell your product for a cut. But in a situation where you don’t have a direct sales company, it may take you time and money to break through the market especially if the company is a new company as well.
Few Tips on How You Can Advertise Your Body Care Products
- Television Advert-: You can set up a short TV advert that will run on popular TV channels. This will help draw up the required customer base for your product as long as you can convince your viewers that the product is just profitability to them with little or no side effects.
- Contract a Sales Company-: I mentioned earlier on how direct sales company owners can easily sale their products with their network; you can also contract a direct sales company to handle your sales; you can set up a reward system where they get paid a percent of each sale they make.
- Contact Your Target Market-: In this type of business, your target market will include; cosmetic store owners, spa and massage parlour owners. These people can help spread the word around about your new product and help you land more buyers.
In conclusion, you have seen so far that starting a herbal body care business is more easier than what most people think. Your main focus as you start out the business shouldn’t be to make profits, it should be to create quality products and brand for your company.
0 Comments