Pay-Per-Click (PPC): 7 Step by Step Guide


In my last post, PPC 101: Pay-Per-Click Basics, I described PPC as a form of marketing advertisers could use to bring targeted audiences to their sites. 

This guide will detail the steps you need to take to create a PPC ad campaign.
  1. Go to Google Adwords and create an account if you don’t already have one. You may use other search engines, but if you’re new to this, I suggest starting with the most popular, Google Adwords.
  2. Perform research on keywords for your site.
  3. Create a keyword list to display your ad upon being searched.
  4. Choose how much you’re willing to pay per click. This is known as your bid amount.
  5. Choose or create a landing page for your ads. This is where you want your targeted audience to show up. It should be a page developed specifically for your campaign and usually not your home page.
  6. Write your ads. Stick with text ads for now; for each ad, you will need a headline (max 50 characters), a description (max 200 characters), and the URL for your landing page.
  7. Activate your Google Adwords campaign!

Those are the steps to create your PPC campaign, but you still need to! Just like any ad campaign, you need to monitor your performance closely. If this is your first dive into an online ad, you’ll probably need some fine-tuning almost immediately. Luckily, unlike traditional ads, you can be as agile as you want. To be candid, you can almost chalk up your first campaign as a learning experience, and if you somehow make a few dollars in the process, that’s a bonus.

A final tip: the parts that advertisers should evaluate (and continuously re-evaluate) are steps 2 and 3. Getting the keywords right is an art and a science. Even if you eventually get your keyword list to what you think is perfect, it’s probably time to look again.

Often, especially for people who have been blogging for a while, we assume everyone knows what we’re talking about. In reality, even the most commonly used terms become black holes for some new folks. Today, let’s review one of the big ones: affiliate marketing.

Affiliate marketing is just a fancy phrase for producing results for a seller and getting paid. Sometimes, you could look at it as selling a product for a company without carrying inventory or fulfilling an order. A good concept!

Here’s one of the ways it could work, in a nutshell:

  1. Visitor arrives at your site
  2. A visitor clicks on a banner ad on your site, leading him to your partner’s site.
  3. Visitor purchases a product from your partner
  4. Your partner pays you

Is it a simple model? Well, here’s the best part: in many cases, the visitor doesn’t even have to buy anything! Although Pay Per Sale is ubiquitous, there are other ways affiliate marketing could work. I’ll describe them in detail in my next post.

Even though the concept has created many affiliate millionaires, it’s not all that easy, and success won’t come overnight. People don’t realize that getting visitors to your site requires a lot of work. There are many resources, especially online resources, that can help you meet your goal. The key involves combining other people’s lessons learned with your own trial and error.

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