While it is without a doubt that search engine optimisation will continue to hold less and less real significance in the online world, many people will continue to pursue this method of web promotion because of the explosive surge of traffic it is usually associated with.
Whether you’re employing an SEO professional (for the record – a good chunk of them are liars ) or doing it yourself, there are a few common mistakes which have the potential to untie your efforts. Henceforth my dear readers, here are five basic, but surprisingly commonly overlooked aspects of SEO (in no particular order).
1. Your keywords
When I say effective, I’m not talking about choosing something which is highly searched for an extremely competitive. The cold hard truth is you’re going to find it overwhelmingly difficult to compete for terms which have a mountain of competitors. I highly recommend using Keyword to basically scope out just how competitive a keyword is. Use the Google keyword tool to create a list of keywords, before sending them to the Adwords Traffic Estimator and then finally exporting and opening them in Keyword Corral. As a rule of thumb (although this obviously varies from person to person), I’d recommend you target keywords with less than 8,000 competitors.2. Keyword Density
Another simple yet commonly overlooked factor is the density of keywords. According to the much beloved Wikipedia;Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimisation keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
In essence, it is the foundation of on-page optimization and therefore plays a pivotal role in your mission to conquer the first page of Google. Many people realize this, and perhaps unknowingly seem to overdo this and consequently end up writing pages for Google instead of their site visitors by turning perfectively readable sentences into repetitive messes. It’s really not too hard to fall into this trap. It is therefore absolutely imperative to strike a balance between implementing your keywords into your content, while also ensuring your content remains engaging and more importantly, comprehensible.
0 Comments