SEO Part 3 - Link Building [Step by step]

Link Building Guard
Before you start reading this Link Building article, I will advise you to stop all you are doing and pay total attention to what you are reading(if it is free but valuable).

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  1. SEO Part 1- On-Page Factors [Step by Step]
  2. SEO Part 2- Social Media Optimization (SMO) - Step by Step
  3. SEO Part 3 - Link Building [Step by step]

Link building is a critical factor in SEO; I call it the backbone of SEO. Link building is the second most crucial factor in SEO (out of over 300) search engines consider; even though the content is king, you can dominate the search engines with just a sentence on your website if your link building is done correctly.


  1. Link building is the second most crucial factor in SEO
  2. Quality matters, not Quantity
  3. Link building, if not correctly done, can get your website penalized: some people say no to this (usually blackhats who are experts in doing this), but I can assure you this is the absolute truth with a capital YES.

If you decide not to invest your time(or money) into building links to your website, then I can assure you that you are digging your SEO grave because there are so many SEO (search engine optimizers) better than me. You: This means they will continually optimize their website(both on-page and off-page), they have the best titles, their meta tags are put in place, and there is no indexing problem with their website: so you now see your need for building links(SEO PART 3).

Quality matters, not Quantity: 

Consider this; if your president recommends you or a thousand friends (who are in no position of power) recommend you, who do you think will matter most (I won't answer that for you).

Getting a link from a PageRank 7 site is better than getting 1000 links from different PageRank 1 sites because a link from a PageRank 7 site will make your site a PageRank 6 site, while 1000 links from a PageRank 1 site will make your website a PageRank 4 or 5(hope you see the difference).

NOTE: I am not saying you should only be looking for high PageRank sites because this will cripple your SEO efforts; a PageRank 7 link to your website will give you PageRank 6 but cannot show you the search engine rank 1000 PageRank 1 sites will provide you with: in a short form, let's say your website is on page 10 for a specific keyword, 1 PageRank 7 link will take it to page 5 or 4 while 1000 PageRank 1 links will keep it on page 1 number 1 for a very long time(hope you see the difference). Also, it is to have links to your sites from some particular sites such as .edu, .gov and .mil sites because Google and some other search engines consider these sites as an authority.

Blog commenting is also another way to gain relevant backlinks to your site; it is essential not to spam the blogs because all spam posts will eventually be deleted. An excellent way to utilize blog commenting is by entering your website in the website field because this will automatically give your site a backlink which might eventually lead to a PageRank (who knows).

Also, it is vital to know that link building, if not correctly done, can get a website penalized (not banned, as some say), so it is better to take your time with your link building. 

The following is a good practice to consider:

  1. Only post up to 50 links to your website daily as a starter.
  2. Make sure your link building is consistent, i.e. if you will build 50 links a day, make sure it is consistent (50 links every day)
  3. Use your anchor text effectively, i.e., only sometimes use the exact text; use different text to make your link-building natural.
  4. Deep linking is critical, i.e., don't link to your homepage but also to other relevant pages on your website.

With all the above appropriately done, I congratulate you on your better rankings.

If you love this article, I would highly appreciate you linking to it from your website.

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