Before we get too far, remember that a posting schedule does not mean you have to post 5 times a week. Posting one time per week on the same day is still a schedule.
Should You Have A Posting Schedule?
One of the main arguments for not having a posting schedule is genuinely inspired posts. Being on a strict schedule can force you to publish posts that aren’t entirely finished; by only posting when you feel like posting, you ensure your content is always inspired.The downfall of not having a schedule is you can easily never make time to post, and your blog and readership will die. Some also argue that unpredictable posting can hurt your following. To counter that, just encourage readers to subscribe to your RSS, and then they’ll know they'll check your site.
Posting on a schedule is great for building a reputation for reliability and consistency. Your readers will know when to check your site, and people who stumble upon it will know when to expect new work.
When you start running short on ideas, inspiration, or time, the deadline of a schedule can make your post articles that aren’t your baren'tne way Daniel Scocco mentions in his free ebook on how to combat this is filler posts. Instead of going for the fences with every article, try writing several good posts and building up to one killer post.
Extra tip: Thurs/Friday after 3 pm have the highest CTR and number of retweets.
What is the Best Posting Frequency?
Posting frequency also dramatically affects how fast your blog will grow. I’ve noticed Steps To Become that posting 4 or more times per week increases my traffic faster than posting 2 or 3 times. Posting less than once every 10 days will stunt your growth.One of the main advantages of posting four or more times per week is that the content is almost always fresh for new readers. Most people aren’t interested in reading an old, dead blog, so several-week gaps between posts can kill your readership unless you're established.
The primary disadvantage to a high post frequency is similar to a posting schedule; it’s easy tit'sn out of ideas, run out of time, or get burned out. Having many posts that don’t get don't views is also frustrating because of the high post frequency. If that’s beinthat'soblem, consider submitting some of your articles for guest posts on a more extensive blog (just be sure not to publish on both blogs).
It all comes down to the goals and purpose of your blog. Infrequent/unscheduled posts are probably excellent for building a passive following. If you’re trying to grow fast, frequent posts are a must, and a schedule is probably a good idea.
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